In the past, pastel colors were easily linked to babydoll hues by the public. In fact, pink and light blue first arrived as colors for babies in the mid 19th century. Just before the World War One, the two colors were promoted as gender signifiers.
Pink was for boys and light blue is for girls. Weird, right? The reason behind was that pink was more decided and stronger, while blue was more delicate and dainty. So blue is prettier for girls.
The shift in perception slowly took place in the 1920’s with the proliferation of pretty pinks identified with feminine cosmetics and blues became the stronger more masculine color.
It seems childish for a lady to wear pastel fashion on, not to say an accessories in pastel colors. Ever since Pantone Inc. had selected Rose Quartz and Serenity as the color of the year, people has been fascinated by pastel colors.
It turns out, pink, baby blue, mint green and other soft colors can be stylish for grownups. Now then, ladies and fashion leaders love adding pastels in their style.
Pastels evoke a strong sense of feminity and sexuality, not to mention a cuteness that feels almost biologically impossible to reject. Also, they have an airness.
A combination of light colors demonstrate a sense of harmony and peacefulness. No wonder why more and more building and shop designs tend to adopt light pastel as their tone.
The soft color themes act as an antidote to the stress of modern daily living. In terms of psychology, these colors can fulfills citizens’ yearning for reassurance and security.